January 10, 2025
25 years of Netribution…
Netribution turned 25 years old on New Years Eve. The ltd company doesn’t reach that date until later this month, and the hard-launch of the first website wasn’t until 2nd Feb 2002 – but it’s soft launch onto the internet was December 31st 1999 (an ambition to launch ‘last century’).
Netribution had three 8-ish-year long acts – focusing on Publishing, then Research, then Development. I know most people here from projects associated with one of these stages but perhaps most from the first act – publishing – and within that, again most from the first scene – Netribution v1 – which ran for 99 weekly issues.
Netribution 1 grew in the fertile ashes of the dotcom crash, before learning during my two years as Shooting People’s employee #1 how free user-generated ‘content’ can build a business. Netribution 2 took that knowledge and naîvely attempted to implement it on a Joomla CMS from January 2006 while a new world of Web 2.0 titans, built on AJAX, gamification and dark patterns emerg…