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July 17, 2025

Profile: Elena Rossini, pioneering Italian filmmaker charting a path away from big tech.

Nicol Wistreich

Self-declared ‘geriatric millennial’ Elena Rossini (@_elena) isn’t content to just make documentaries, self-distribute and market them thru a web of nicely designed sites – she’s pioneering in her use of tech away, and at home on the ‘Fediverse’ – the decentralised alternative to Big Tech, which her next film looks at.

Sys admin? Filmmaker? Campaigner?

Self-declared ‘geriatric millennial’ Elena Rossini (@_elena) isn’t content to just make documentaries, self-distribute and market them thru a web of nicely designed sites – she’s pioneering in her use of tech away, and at home on the ‘Fediverse’ – the decentralised alternative to Big Tech, which her next film looks at.

Poster for the Illusionists

The Illusionists

Sex sells. What sells even more? Insecurity.”

A critically acclaimed independent documentary about the globalization of beauty and the dark side of advertising.

This is what a filmmaker looks like…

Black t-shirt with white text 'Agnés & Greta & Ava & Patty & Dee

29-part blog series by Elena Rossini that celebrates the careers of unsung heroines from the world of film and television, that links with her film ‘the Power of Visibility’ (below).

The Realists: how to take back power from big tech?

Poster for the Realists - a woman looks out a mountain range, the text 'The Realists' is overlayed.

The sequel to The Illusionists, this is a multimedia project that promotes digital literacy to help people develop a healthier relationship with their devices, encouraging them to use technology in a mindful way – and not be used by it.


Image of Nicol Wistreich

Nicol Wistreich


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